DIRECTIVES/edirectives

Innovative creative solutions.

Real world results.

Your team or ours.

DIRECTIVES/edirectives works with your creative team or can provide full print and electronic creative services with directives/express, a group of seasoned professionals we've assembled in direct response, general advertising, and electronic marketing.  Over the years, we have worked together developing successful projects for a wide range of clients.

Click here to request samples of our work.

Amazon Herb catalog created by DIRECTIVES/edirectives and the AH in-house team (please click the image to see a PDF of the catalog).

Why use an outside team like directives/express?

Many compnaies lack at least some of the resources to develop and test multichannel initiatives. Hiring the talent to fill in the gaps is very expensive indeed.

Even most advertising agencies and marketing consulting firms do not have the depth and breath of expertise need to maximize the opportunity for success, particularly in today's highly competitive marketplace.

And companies are often reluctant to hire people or commit to contracts with outside firms for initiatives that are not yet proven.

That's where directives/express comes in.

Our carefully assembled team of highly experience experts covers every area of marketing communictions, including advertising, corporate communications, ecommerce and public relations.s to develop and test multi-channel initiatives. Hiring the

o fill in the gaps is very expensive indeed.

Even most advertising agencies and marketing consulting firms do not have the depth and breadth of expertise needed to maximize the opportunity for success.

And companies are often reluctant to hire people or commit to contracts with outside firms for initiatives that are not yet proven.

es in.

Our carefully assembled team of highly experienced experts covers every area of marketing communications, including advertising, corporate communications, e-commerce and public relations.

our approach

Our approach begins with strategic positioning to define the essence of the organization, its products or services, and its value proposition.

We develop positioning statements, creative briefs and even full-blown branding strategies (if needed) to provide the direction needed to succeed.

Our experience tells us that when projects commence without such clear and compelling direction, they are generally doomed.  But, when execution follows from smart strategy, success usually follows as long as the execution is highly appealing to its audience.

Our recommendations are always based on what we think will work best for the client's customers.  Unlike firms that have specialized services to sell, we have no particular axe to grind. 
DIRECTIVES/edirectives believes that we're successful only if our clients are successful. 

We are equally comfortable working for clients as:

• A complete outsourced solution or
• Collaborating with internal resources.

So, you have all the flexibility you need to feel most comfortable with the most efficient use of all resources.

We provide the optimum balance between comprehensiveness and the ability to work within limited budgets.

 Please click on the image for examples of creative work.  Also check out http://www.slideshare.net/carolyngould for more samples.